HAND IN HAND × AI
— Island Mimosa Campaign
AI Creative Production & Campaign
Project Overview
A complete AI-generated advertising campaign for Hand in Hand's Foaming Shave Cream line — built entirely from two product reference images. Starting with nothing but the physical packaging, the entire visual world was constructed from scratch: the models, the environments, the mood, the messaging. The output is a campaign that looks and feels like a full production shoot — sunny, inclusive, and conversion-ready.
The brief was clear: captivate and convert. The answer was a tropical universe of foam, light, and joyful skin — designed to sell.
AI Models Creation
A diverse, inclusive cast of AI-generated models was created to reflect Hand in Hand's brand values. Each model was designed with distinct features, skin tones, and energy — a pink-haired woman mid-laugh in foam-filled light, a man confidently working the product into his face, a close-up of smooth legs in a tropical setting. Every face and body built specifically for this campaign.
Starting Point — 2 Product Images
The entire campaign was generated from two source images of the physical products: the Island Mimosa (yellow) and Cactus Blossom (pink) foaming shave creams.
No existing photography. No shoot. Just the bottle — and a creative direction built around it.
Scene & Environment Design
Tropical backgrounds — open skies, floral flatlay surfaces, golden light — were constructed to complement the product's Island Mimosa scent story. The hero shot features an iridescent holographic product display with floating feature callouts (Moisturizing · 100% Vegan · No Parabens), creating a bold, scroll-stopping centrepiece for digital and static banner use.
Campaign Production
Static and animated banner assets were produced across multiple formats for digital advertising. Each asset was designed to communicate brand values — vegan, cruelty-free, made in USA — while maintaining visual energy and warmth across the full creative suite.
Deliverables Static banners · Animated banners · Hero product visuals · Lifestyle campaign imagery
Scope Art direction · AI model creation · Scene generation · Product visualisation · Campaign production
Brand Hand in Hand — 100% Vegan & Cruelty Free · Made in USA
Get in touch.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.